Nadal launches his own metaverse

Intermediate LEVEL
The Spanish tennis player, together with Telefónica, has expanded his academy to this new virtual world.

The Rafa Nadal Academy expands on this technological surface. The announcement was made at what was the first ever press conference in the metaverse.

The platform has 43 tennis courts, a gym, spa, residence, clinic, school, restaurant and first-class sports facilities. In addition, an avatar of Rafa himself acts as a 3D guide throughout this unique and innovative experience.
This new space of the Rafa Nadal Academy by Movistar allows us, without physically moving, to tour the place and get to know the facilities of the sports center located in Manacor (Majorca). All this through a virtual 3D avatar of Rafa Nadal that we can "dress" at first with one of the tennis player's iconic kits.

It also has a collaborative room in which, soon, meetings or gatherings can be held through the virtual avatars of the academy.
¿How it works?
In its playful phase, users will be able to unlock achievements as they progress, and if they manage to complete all the missions that are set for them, they will be able to obtain interesting prizes through raffles. Also, it has several mini-games available throughout the tour.

"I am very surprised by how well the Academy has turned out in the virtual world. I think we will reach a young audience that identifies with new technologies, but everyone will enjoy knowing our facilities and programs from anywhere in the world and from a fun and entertaining way," Nadal commented through a recorded video message.
Telefónica apuesta al futuro
Telefónica has decided to invest heavily in the metaverse. Not only did it debut its own stand in this virtual reality, but it also announced an agreement with Meta to collaborate in its development. It also launched Open2metaverse, a call for startups dedicated to this new technology.

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